To really make sizable profits online, you need other people promoting your products, as you yourself will not be able to reach the entire market you are serving, as this is virtually impossible, even with the Internet. Other people will have connections and relationships to members of the market you want to reach. These people may also have innovative strategies and techniques you may not have considered before in promoting your products.
Therefore, you need to recruit these people to become your affiliates. An affiliate is a person who will promote your product/service for a share of the profits that are generated when a sale is made. As a result, you will be able to reach more of the market you want to reach via the affiliates who promote your products to them.
In return, the affiliates will earn a portion of those sales for each sale they make. At the very least, 50% of the profits should be theirs, and nowadays, the percentage should be higher – even 80-90% of the profits is not uncommon. In fact, some marketers will offer 100% commissions for each sale their affiliates make, while the marketer makes money on the back-end via one-time offers, selling branded versions of ebooks, or via another offer such as offering a subscription to a paid membership site.