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Tagged with " marketing techniques"

Recruit top affiliates who have and/or are willing to learn and apply the best affiliate marketing techniques in their marketing campaigns.

Jul 30, 2009   //   by Shlomi   //   Affiliate Management  //  No Comments

To increase the profits you gain from your product offers, it’s important to recruit top affiliates who have and/or are willing to learn and apply the best affiliate marketing techniques in their marketing campaigns.  You should keep in mind though that not all top affiliates are very experienced in affiliate marketing tactics.  

Like any Internet marketer, top affiliates also started out not knowing much, but were willing to learn and apply the information they learned to become a better affiliate marketer.  Eventually, they became so effective at affiliate marketing tactics that they were regarded as “top” or “super” affiliates and were recruited by every Internet marketer for virtually every product launch.  

This means that there may be some affiliates who have the potential to become top affiliates, but need guidance in getting there.

By providing top-notch tools, training, and support, you could help uncover new top affiliates, ones that would likely be loyal to you for helping them reach that “top” status.  The key is being able to provide them with the tools, training, and resources they need to improve their affiliate marketing techniques.  Of course, you’ll benefit from their improvement because the number of sales of your product offers will likely increase over time, and thereby, your profits.

Therefore, you should keep in mind that you should not just recruit known “top” affiliates, but also recruit affiliates who are not currently “top” affiliates, but who could reach that status one day with help and patience by you.  You need to look for affiliates who show an eagerness to learn and who can adapt their strategies based on what they have learned.

You can monitor their progress by reviewing their monthly sales and conversion ratios, along with staying in contact with them throughout to make sure they have everything they need to promote your product offers effectively.

Building E-mail Lists

May 9, 2009   //   by Shlomi   //   Marketing  //  1 Comment

email 300x211 Building E mail ListsA successful online business requires a trusting relationship with your customers.  When your customers know that your online business is reliable and honest they’re more likely to buy products or services from you, rather than from your competition.  But it’s up to you to let your customers know that you’re a better choice than your competitor.  One way that you can get those important sales is by building up e-mail lists so that you can communicate on a regular basis with your customers.

Never miss an opportunity at communicating with your customers.  It’s vital to your online company that you come into contact with as many customers and potential customers as possible so that you increase your contacts and eventually increase your sales.

There is so much competition on the Internet and this is why it’s important that you stand out for your customers.  When your customers know that they can rely on you for dependable service, consistent communication, and quality products or services, they will continue to buy from you time and time again.  Your repeat customers will become the mainstay of your business since it’s these repeat customers that refer you to their friends and family, thus bringing you more potential customers.

Opt-in Lists:  An opt-in list is list of people who have specifically asked to receive more information from your business in the form of e-mail, newsletters, or other types of communication.  These people will voluntarily give you their e-mail address to you so that you can communicate with them in the future.  Make sure that you build your list of opt-in e-mail addresses so that you can increase the number of customers that you come into contact with.

Online marketing studies show that opt-in e-mailing lists are more successful than other marketing techniques when it comes to sales.  When a potential customers requests more information from your business you know that they already have an interest in the product or service that you’re selling.

So how do you develop your opt-in e-mailing list?  One way that you can start building your e-mail list is by having a place on your website where users can leave their e-mail address.

When you have someone’s e-mail address it’s up to you to send them an e-mail that is about the products or services that you’re selling.  Some of the e-mail that you might want to send to your e-mail customers include:

  • Newsletters with information about the product or service you’re selling, such as information about new products.  Newsletters have already been discussed in chapter 5.
  • E-zines that have detailed information about what your company sells.
  • Discount offers that your send out to only those people on your opt-in list.

The first e-mail that you send out to people on your opt-in list should let them know that they asked to be included on your e-mail list so that they don’t think that they are being spammed.  As mentioned before, always give people the option to take themselves off your e-mail list at any time.  This way they feel that they are in control of all communication with you.

Importance of Building Lists

One of the most important rules of online marketing is the need to have a list of opt-in e-mail addresses.  The larger your e-mal list the more successful your online business will be.  The bottom line is, if you want to have a successful online business you need to have an opt-in e-mail list.

Many online businesses overlook the other benefits of an opt-in list besides the bottom line of profit.  Each time someone buys something from you, you need to make the effort of obtaining their e-mail address.  If you don’t get your customer’s contact information you lose all chance of future communication with them.  And this may prevent them from buying from you in the future.

Online marketing studies show that successful online businesses think of their opt-in e-mailing list as their most valuable marketing strategy.  Most online businesses keep a back up of their e-mail list so that there is no chance of losing it.  Without this e-mail opt-in list your business would lose valuable customer communication which is the backbone of their online success.

The more extensive your e-mail opt-in list is the more advertising you’ll generate for your online business.  You’ll have sales opportunities from your e-mail opt-in list that you wouldn’t be able to obtain in any other way.  When you regularly stay in touch with your customers you ensure that at least some of them will return to your website for a first purchase or a repeat purchase.  E-mail opt-in lists let you communicate with your customers with little or no effort on your part.

Make sure that your online website has opt-in options on every web page.  This way people who read your website have every opportunity to give you their e-mail address for future contact with your company.

The Benefits of Marketing Online

May 1, 2009   //   by Shlomi   //   Marketing  //  No Comments

online marketing1 300x233 The Benefits of Marketing OnlineIf you have a business, and want online marketing results that are successful, you need to be a creative thinker and think outside of the box.

The Internet is the perfect place for small businesses to establish their marketing campaign. Using the Internet for advertising is extremely cost-effective because it is so measurable and targeted towards the people you want to reach.

Internet marketing allows you to compete with the competition and come out ahead.

Marketing rules are the same no matter how big or small your business is:

  1. brand your product,
  2. determine who your target audience is,
  3. get the sales, and
  4. establish repeat customers.

Online marketing is very effective in managing all four of these rules.

Online Marketing Defined

The definition of online marketing is: Placing your business or product on the Internet for millions of users to access so that you can turn your website into a strong tool to maximize your sales and business potential.

But online marketing is much more than putting your advertising online. Marketing online includes such areas as communicating with your customers, promoting your business or product online, and making sure that your website content is useful and up to date.

The great thing about online marketing is that you don’t need to have a huge budget to put together a marketing campaign that is effective. There are tools that you can use to make your marketing techniques easy and profitable such website templates, shopping cart templates, and online marketing templates.

What You Need for Online Marketing to be Successful

There are some important points to consider before you get into the strategies and intricacies of online marketing:

  • Communication. An important part of online marketing is how you respond to your customer’s e-mail. You don’t want to lose potential customers after you’ve made the effort to have them visit your website and then contact you for more information. E-mail is a very effective and cost efficient way for you to generate more sales. The key to this effectiveness is “consistency”. You need to be consistent in your response to your customers. You’ll also want to make sure that the tone of your e-mail corresponds with the tone you’ve set in your website content.
  • Human Resources. If you’re going to succeed online you need to have enough people working with you. Efficient websites incorporate a personal touch with a fast response time to customers. Your goal is to turn the visitors to your website into customers. The standard time for a return e-mail is from 48 to 72 hours. If you wait any longer to e-mail back you risk losing the customer. This means that if you don’t have the man power to return e-mail in two to three days you need to take another look at your marketing strategy.
  • Products people want to buy online. Before you start marketing online you need to be sure that you have a product or service that people want to buy. Customers need to find a value in what you’re selling. There are two motivating factors when it comes to selling online: cost and convenience. Ask yourself if customers will find it easier to buy online than finding a local store. Is it cheaper for them to buy this from you online?

Online Goals

Once you’ve established that there is a need for your service or product you’ll be ready to determine your business goal and whether or not you can meet this goal online. If your main goal is to sell a product online you should decide how you want to make those sales. For example, do you want customers to buy from you online or do you want them to come to you to close the sale? You’ll need to decide what action is needed for the sale to be finalized. Small businesses need marketing efforts that are targeted and precise.