Introduction

Marketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that attention long enough to build up enthusiasm for a product line, and then motivate consumers to take that final step and purchase the good or service.

There is a lot of time and effort that goes into developing a solid marketing plan, and then even more resources required to actually get the plan rolling and producing results.

Like most professions, marketing follows some basic guidelines, based on what has worked in the past. Unlike some professions, marketing is a fluid type of career. As technologies change and the tastes of a fickle public shift, there is an ever increasing need to be alert to new and exciting ways to get the point across to people who are looking for just what you have to sell them.

Over the last couple of decades, the concept of Internet marketing as taken on a new prominence in the scheme of promoting goods and services. Originally seen as more or less an adjunct to traditional marketing methods, Internet marketing is now perceived as a legitimate and powerful form of marketing all its own. In many ways, Internet marketing has taken the old rules and rewritten them for a new age.

One great thing about Internet marketing is that you do not have to study the concepts of marketing for a number of years or obtain a degree in the subject before being ready to step out and begin a marketing career. In fact, it is possible to learn the basics in your home and during your spare hours.

Here are some things you should known about Internet marketing, what you need in order to get started, and some tips on how to find the right types of places in the cyber-world to look for important clues as to what you can effectively market.

Developing the Right Mindset of a Successful Internet Marketer

While there are ways to self-teach yourself about how to be an effective Internet marketer, it is important to realize that you must get yourself in the right frame of mind if anything you learn is going to be of any help to your new career choice.

As is true with so many things in life, attitude can be the difference between a happy and successful Internet marketer and someone who adds one more example of failure to a long and growing list.

To that end, one of the first things you should do is develop a mindset that is positive. You will want to apply this approach from the moment you choose to begin learning about the concept of marketing on the Internet

Telling yourself that there is nothing that you can’t learn to do and do well is the first step in creating the right approach. You will find this level of confidence to be tested from the very start of the process, so the sooner you develop this sort of “can-do” attitude, the better off you will be.

Unless you already have a marketing background, chances are that as you begin your studies, you will come across terminology that you are unfamiliar with.

For people who already doubt their basic ability to learn new things, this can be the obstacle that derails them before they ever get started. However, if you simply remind yourself that there is nothing you can’t learn, this will be nothing more than a small speed bump on your way to success.

Instead of despairing because you don’t understand a word, stop for a moment and use your access to the Internet to look up the meaning. Many search engines allow you to enter a command of “define” followed by a keyword or key phrase. This will allow you to find quick definitions for the word, and also provide you with links that go into more detail about the concepts and applications that are connected to that word.

Remember that you are not engaged in a competitive race. If you need to spend an hour or so researching marketing terms, then take the time and do it.

Getting comfortable with the lingo will only make it that much easier for you to read and assimilate the information that you use as part of your self-training process. You will thank yourself as you resume your studies and find that technical terms are no longer slowing you down.

Along with learning about Internet marketing, it is a good idea to get acquainted with basic Internet tools as well. There is a world of electronic marketing tools that are available today. Some of them are free, while others cost very little. There are some basic things that any Internet marketer will need to know and learn about using these tools.

Learning before you go out and start assembling the tools will help you keep the right attitude for two reasons. First, you will be able to side step grabbing the first tools you see and holding on to them as if they were the Holy Grail of marketing. While there are a lot of great support tools and software on the market today, there is also a lot of junk. Take a deep breath and step back for a moment.

Remind yourself that you are in an investigative mode. Make note of tools that pique your interest, but don’t leap on them until you have learned more about Internet marketing and how to apply the tools. Then you will be in a better position to evaluate what value, if any, a particular tool has to your marketing model and plan.

Second, you do not set yourself up to fail before you even begin. Like the old saying goes, “too many cooks spoil the broth.” Engulfing yourself with a bunch of tools in a random fashion will only serve to confuse you and scatter your attention from your goals. Keep focused, keep moving forward. This will prevent you from getting bogged down in details that are not yet essential for you

Above all, it is absolutely necessary that you meet every challenge with questions about how to turn the situation around and make it into an opportunity. Remember every challenge or problem is nothing more than an opportunity in disguise.

There will always be challenges, but an individual who is dedicated to the concept of becoming a top notch Internet marketer will see these situations as stepping stones to success, rather than a brick wall that cannot be climbed.

One thing to realize is that no matter how positive you try to be, there will be days when it seems like nothing you study is making sense. Recognize that you will have those days, but also remind yourself that every successful person from the beginning of time has also had them.

When you feel the frustration level rising to the point that it threatens to undermine your positive mindset to your marketing studies, it is time to take a short break. Push back the chair, turn off the computer, and get out of the house. Go to a movie, take a walk, have coffee with friends. The point is to change your location, the view around you, and the focus of your attention for a short period of time.

Giving yourself this short break will do wonders for your cognitive abilities. Chances are very good that when you return to your computer and pull up your study documents, things will make a great deal more sense.

Remember that you can be whatever you want to be. All you have to do is take the time to equip yourself with the knowledge and skills you need to reach your goals. This may not happen overnight, but if you keep your chin up, work hard, and assimilate what you need, your confidence in your ability will grow and you will get where you want to go.

Fundamental Tools All Internet Marketers Must Have

As your studies will reveal, there are some basic tools that will become essential components in the efforts of any successful Internet marketing plan. Laying this solid foundation means you do not necessarily have to reinvent the wheel with each new campaign, although you should always be prepared to tweak things a bit to fit the needs of the product or service that you want to market.

Here are some things to put in place in order to do a great job with your marketing plans.

First, you need to get a web site. Period. No discussions or prevarication allowed. The simple fact of the matter is that people trust entities that they perceive as being “real” businesses. You may be creating your marketing empire from the garage or a spare bedroom, but if you have a real web site that people can visit, bookmark, and share with their friends and family, you will have the look and feel of an established business.

Freelance writers are an excellent example of this sort of thing. While some well paying markets are always looking for new writers, they tend to gravitate toward writers that have a web site, complete with writing samples, contact information, and content that indicates that a true business is working there, not just a sideline or a hobby.

The same is true with marketing. Sure, you can post ads all over the place, but if there is nothing that builds up confidence in the permanency of your business, all those efforts will yield little or no return.

The good news is that web sites are relatively inexpensive these days, and many vendors will even have online tools that will help you create a nice looking site. They supply the outlines, color schemes, and the basic layout. You supply the content and the images and graphics. It is possible to have your web site up and running over a weekend, making it possible to you to use this as a basic part of your marketing plan.

One of the first issues to address in creating a web site is your domain name. One of the most common mistakes people make is try to be quirky or cute with the name. Forget quirky and cute, unless you can combine those qualities with a domain name that is short and easy to remember. Keep in mind that the longer your domain name happens to be, the harder it will be for people to remember it.

Sure, they can always bookmark your domain name in their Favorites, but what good does that do when they are casually talking with a friend about your site? Whether we like to admit it or not, the golden time for word of mouth to occur is during that personal encounter. If the domain name can be rattled off with ease, chances are much better that a new prospect will be directed to your site.

The simple fact is that many people may promise to send a link to someone later, but it gets lost in the shuffle of daily life. Make things easier for you and for people interested in your site. Employ the old Toastmasters counsel of KISS (keep it simple stupid). Life will be better for everyone involved.

Next, give the structure of your domain name a great deal of consideration. Are there ways to incorporate keywords in the domain name that will be easy to remember? For example, if you plan on creating a web site that is devoted to the marketing of your own line of greeting cards, try to work in “greeting” or “cards” into the domain name. Keep in mind that the name of your company may or may not be the best choice for the domain name.

While we all like to see our names pop up when we look around the Internet, your focus is on the products you have to market, not on the wonderful name you have chosen for your business. If it seems that creating an easy to remember domain name that calls to attention to your products and services will mean forgoing the use of your company name in the URL, then bite the bullet and go ahead. Keep in mind you can put your company name in all sorts of places on the actual web site.

This helps accomplish two things. First, visitors will associate the URL with the types of products you are marketing. This is always a plus, as it makes it much easier for the consumer to remember and pass on your information to other people.

Second, it helps to make it much easier for your target audience to find your web site during engine searches. The more pointed and focused your domain name happens to be, the more effective this particular marketing tool will become in your quest for success.

Another important aspect is making the best use of your title tag on the front page of your web site. One fatal mistake that is often made is using this space to do a welcome message for the site.

While it may fit in nicely with greeting people as they come into your home, it is completely unnecessary on your web site. The presumption is that anyone who visits the site is welcome, so there is no need to waste space stating the obvious.

Instead, use that space as a means of spelling out in common terms that you have to offer. Keep in mind that we live in a society where people want instant gratification. That means you probably only have five to ten seconds to compel your visitor to stick around and read a little more.

Use that title tag to entice people to your site, and you will probably find that you show up higher on many search engines, as well as make better use of the space on your web pages.

While it is always nice when customers come to you, the fact is you will starve if you take the attitude that your wonderful web site is going to have people lining up to order whatever you are marketing. If the right people don’t know your web site exists, it will take forever for you to build up a steady clientele. Among the tools that will help you be a success is finding out where to market to your potential customer base.

Over the years, a number of resources have been made available to Internet marketers for use in marketing campaigns. One of the most common is the email list. Approach this type of resource with a great deal of caution. The fact is that far too often, these ready to use lists are not qualified.

A qualified email list will only include email addresses that have opted to be a part of the listing, and want to receive emails that have to do with certain products and services.

Far too often, lists are sold that include nothing more than a bunch of email addresses that were harvested off the World Wide Web. Using an unqualified list results in the creation of what is known as spam, or unsolicited emails. No responsible Internet marketer uses unqualified contact lists.

An unqualified list can hurt you in two ways. First, you have to pay good money for that list. If you purchase a list of ten thousand email addresses, and all but a hundred of them come back as undeliverable, you have effectively wasted resources that could have been used to better advantage.

An even more severe consequence of utilization of an unqualified email list is that your emails actually do get through to consumers, who get bent out of shape because they did not want the email in the first place. In a short time, you may find your company name or URL showing up on consumer driven spam reporting web sites, which will provide the type of publicity that you do not want to get.

If you must use email as part of your marketing scheme, then make sure the list is qualified. However, don’t expect grand results. That same qualified email list that you just purchased was probably sold to five other people within three seconds of your purchase.

Direct email campaigns can be costly, and the promise of return is going to be small. Approach this tool with caution, and with an eye to whether or not it will really help your business.

Of course, over time you can build up your own qualified list of email subscribers who want to receive product notices, special offers, and other sorts of marketing information. Adding the ability to opt-in to an email listing that is maintained by you alone is a great way to build up a list that you can rely on.

Make sure people understand that you will not share or sell the list to any third party, and that they have the option of always opting out of the mailing list if they change their minds. This type of courtesy will enhance your reputation as a professional, while also providing you with a targeted direct email audience that wants to see your advertising.

Other online resources are available to market your products and services. Research and find message boards, online yellow pages, business associations, want ads at chamber of commerce web sites, and other locations that will welcome the presence of your contact information and an ad about your business.

Many of these are free, although some may have a modest fee. In some cases, you may be able to find a web site that has to do with an industry type that would benefit from your product or service and arrange for a permanent ad on the site.

One helpful tool is to get a firm idea of the type of customer that would be interested in what you are marketing. For years, traditional marketing has relied on a tool that is known as profiling. Essentially, you want to create an image of your typical customer, including all sorts of details about their lives, likes and dislikes.

For example, would your product be more attractive to single people or persons in a committed relationship and/or married? Does your product appeal more to persons who are just starting out, perhaps in their twenties?

Maybe your product has more of an appeal to people who are in the middle years of life, or to persons who are retired. Will people living in metropolitan areas tend to gravitate toward your offering, or will it have more appeal for persons who live in rural areas?

Asking yourself these important questions about what type of people are most likely to be interested in your product, and why they would be interested, will help you in a couple of ways.

First, you can seek out marketing methods that focus on effectively reaching people who fit the profile you developed. This means you will spend more time getting your product and contact information in front of people who are highly likely to take the time to learn about what you have to offer.

Second, this profile can form the basis for your marketing content. Why waste time talking about the big city when your services are geared toward people who live in a small town? Profiling helps to give your campaign focus, because it opens you up to the possibility of talking points that will grab the attention of the right people.

There is one thing that you should remember about advertising online. What worked very well a few years ago has become commonplace and somewhat stale in some instances. Simply put, there are electronic advertising methods that are not all that effective anymore.

Still, some of these methods may be effective, depending on the customer you are trying to reach. The key thing to remember about online advertising is to not lock yourself into one particular method to the exclusion of all other methods. Investigate your options carefully and always have at least three or four strategies taking place at the same time.

If you can’t identify at least three of these methods that will allow you to reach your target audience, something is wrong. Either you are being too narrow with your basic client profile, or you need to do some more research on available marketing options.

As a last tool in your arsenal, make yourself available. Businesses are not built on the basis of your web site and snappy advertising alone. Sometimes, people will want to talk with your about what you have to offer. This means you should always make sure you have contact information readily available to customers and prospects.

A branded email, rather than one of those free ones, sends a clear message of being a professional and makes you accessible. Including a phone number if possible is also a good approach. However, make sure it is a business line, and not your home phone. Prospective clients are not likely to appreciate your three year old picking up the line. Put in a second phone line and make sure it is always answered with the name of your business.

As a third option, set up a message board as part of your web presence. People can interact with you in that manner as well, plus it allows happy customers to share what they liked about your company, your service, and the products they purchased. Being accessible and responsive to queries by customers and prospects will do a lot to enhance your professional status with the general public.

How to Conduct Research and Uncover Profitable Online Niches

Unless you already have a great idea on the table, chances are you will need to spend some time looking into what types of products and services that you can successfully market. In order to accomplish this, you will need to conduct some investigation into what is already being offered in the way of Internet marketing campaigns, and where you might be able to slip in and fill a niche somewhere in that great big business picture.

Here are some tips on where to find information about niche markets that might be desirable for you, as well as how to find places to launch your marketing efforts.

If you are starting fresh and looking for your first idea for an effective marketing campaign, the first place to begin is with yourself.

What do you like? What types of products are important in maintaining your standard of living? What types of services of goods would make life a lot easier for you, if you had access to them? How much are you willing to pay for these goods or services?

Spending some time searching your own wants and needs may yield some interesting concepts for niches that you can investigate online, and see just how much attention is given to those sorts of products.

Another method is to simply sit down with a piece of paper and make a list of ten subject that some to mind without going into any really deep thought processes. The list will probably be somewhat random, although thinking of one subject may immediately draw your mind to a related subject.

Don’t fight the flow or spend any time second-guessing the subjects that come to mind. Write them down and don’t waste time thinking they are silly or inappropriate. There will be plenty of time to evaluate the subjects later on.

As a third source of inspiration, go out with friends, but take along a small note-book. As different subjects up in conversation and catch your ear, make a quick note. A one or two word phrase should do the trick nicely. The idea here is to get some ideas for markets to explore, based on what types of issues come to mind among people you know.

While none of these methods are particularly scientific, they can yield some interesting topics to research. Don’t reject any of the ideas out of hand, until you spend some time online and see where the subjects lead you.

Concepts that may seem completely off the wall or worth absolutely nothing may turn out to be gold mines. If research indicates that the subject is a dead end, then at least you have eliminated one possibility and saved yourself the trouble of pursuing that option at a future date. On the other hand, you may be surprised with what you find.

Using these lists of words or subjects that you have compiled, take to the Internet and start doing some digging around. The first thing you want to ascertain is how much interest there is associated with that particular word or phrase. One of the easiest ways to get a handle on this sort of thing is to use word tracking search engines online. There are several well-known ones that are very easy to use.

All you basically do is type in your word or phrase and let the program search the entire web for results. What will happen is that the system will return a list that contains not only incidences of the word or phrase that you entered, but also expanded phrases that include that same word or phrase. You also get an idea of how many sites around the Internet contain text with that word.

This can be a great way to qualify the subjects and see if there is a large amount of interest in a given subject and related topics or information. A lot of hits means that you may want to look further into that subject as a possible foundation for a marketing campaign that is related to that word or phrase.

For example, if one of the subjects that came up on your lists happened to be “dog,” and you find that the word returns close to a million hits on its own, and then you may have found a broad subject to explore. Looking down the list, you may find that “dog house” and “dog training” returned a sizable number of hits, as did “dog treats.” With just a little digging, you have uncovered three potential services or products to market.

Moving one step further, you can explore each of these marketing subjects a little deeper by clicking on the word or phrase and canvassing the actual returns. Here, you may begin to see a pattern among the hits that bubble to the surface of the search engines.

This can help you to further refine your idea of what to market. For example, if you notice there are a lot of these that have to do with making a particular product at home, you may begin to think in terms of marketing home assembly kits related to that subject. Perhaps the home assembly requires the use of certain tools.

You may be able to set up a marketing campaign to sell those tools as a competitive price. Perhaps you happen to have some expertise with building those sorts of home projects. Put your knowledge to work, create some easy to follow plans, and market them to do it yourself types.

Keep in mind that if you see a phrase with relatively few hits, that does not automatically eliminate it from the running. For example, if you notice that the return for “dog houses online” only yielded two hundred hits, take a moment and look at the actual title tags. You may find that people are looking to buy kits for doghouses online, and that becomes the focus of your new marketing campaign.

One important thing to keep in mind is that you need to try this technique on multiple word tracking programs, since the search criteria used by each system may be a little different. For example, some programs will return an average number of hits per day, while others will focus on the average hits per month. Also, the Internet is an ever growing monster. If you are not quite sure about the potential of a marketing idea, but do not feel comfortable abandoning it completely, stick it back for future reference. A year or two down the road, the results may be very different.

One thing to avoid is trying to repeat the same old tired process that is already being used by hundreds of thousands of other Internet entrepreneurs. Just as with brick and mortar businesses, competition can be fierce on the Internet. What you want is to look for a market that still has some potential to grow, so you are not constantly engaged in exchanging a limited bank of customers with a thousand other marketers.

Choosing to zero in on topics that appear to have some widespread interest on the Internet, but don’t seem to have much in the way of marketing sites that actually address those topics specifically is a very good bet when it comes to establishing yourself in a niche market.

Of course, there are all sorts of E-books and software programs that are supposedly geared toward finding profitable niche markets. While some of them do contain a few good ideas, the fact is that free resources on the Internet can often yield the same ideas, and sometimes approaches that are just as good, if not better.

Before you spend any money on any type of products, check around various web sites for free ideas on finding niche markets, as well as visiting the free word tracking web sites. Chances are you will find plenty of information that will keep you busy for quite some time, and will likely provide you with at least a half dozen solid leads on potential niche markets to launch your marketing efforts.

Conclusion

Keep in mind that there is no such thing as an idea that is too crazy to look into. You may find that going with something that is completely off the wall will lead to some interesting concepts of where you can fill a need and encounter a relatively small amount of competition at first.

Let your mind go wild, then use online resources to qualify those wild ideas. In a short time, you may be well on your way to launching your first successful Internet marketing campaign.

Related posts:

• October 4, 2009 -- Presell Secrets X – Capitalize on the various presell strategies
• July 30, 2009 -- Recruit top affiliates who have and/or are willing to learn and apply the best affiliate marketing techniques in their marketing campaigns.
• July 18, 2009 -- Experienced affiliates are not just going to take any Internet marketer’s offer to join their affiliate

I’ve been in the Internet Marketing gig for some time now, and since I’ve jumped headlong into the business, I’ve seen countless of guides on how an aspiring Internet Marketer can succeed in their online business endeavors. It’s hard trying to find something that actually works, because quite a number of “guides” that I’ve seen out there are pretty much junk.

So when I got wind of Presell Secrets X, I was naturally skeptical. Would I be fleeced of my cash if I bought it? Mind you, at $47, it isn’t cheap. It should be considered a high-end product because of its price, but is it really high-value?

Click Here To Preview Presell Secrets X

Let me just say that Presell Secrets X is what every aspiring marketer should get. If you’re starting out in the Internet Marketing business and you have no clue where to start, this is the one product that will get you on the highway to riches.

Presell Secrets X begins with Module 1, and this is where beginners will greatly benefit. Niche Research shows you, step-by-step, how you should go about finding the most lucrative niches that is current and “hot” in the market right now, so by the end of the Module you’re guaranteed to find a highly profitable niche that you can make money off of instantly. The book shows you a variety of methods that you can use in order to conduct your research on what’s hot and what’s not, so if you put in the proper research you won’t be left with a dud that can’t sell, which is what most failed marketers end up with.

Module 2 details more advanced strategies, and this is where advanced marketers might start appreciating Presell Secrets X more. Entitled Presell Mastery X, the second book teaches marketers the virtues of preselling, and explains how the underrated strategy can actually make a world of difference in sales. It teaches you how to go from a hundred dollar affiliate business to a 4 or even 5 figures affiliate enterprise by truly identifying your market demographics and then applying killer presell strategies to ensnare them and turning them into repeat paying customers.

Which brings us to Module 3: Post Presell Strategies.

Once you’ve mastered how to identify your market and capitalize on the various presell strategies, you’ll obviously need to know how to close the deal. Module 3 teaches you everything you need to know about what works and what doesn’t, highlighting strategies and techniques that you can apply to your marketing message, such as ad-testing and tracking with A/B Testing and Multivariate Testing. If this sounds complex to you, it’s because it is, and again this is where the more advanced marketer might find a newfound appreciation for Presell strategies, and more specifically Presell Mastery X.

What makes the entire course worthwhile are the templates thrown in. Email templates, an ASK campaign site template, and even blog and review site templates, the guys behind Presell Mastery X (Joel and Alvin) have quite literally handed over the formula for their success, and if you still can’t make your products red-hot then you’re most likely missing out a strategy or two from the course. It’s ridiculously impossible to fail when they’ve even provided you a “Hold You By The Hand” bonus videos that teach you, every step of the way, how to succeed using their Presell strategies.

All in all, Presell Secrets X gets a thumbs up for me, and I’ve seen significant boost in sales after applying strategies from Modules 2 and 3, and all within a couple days.

You wouldn’t be disappointed. Just take a look at:

Click Here To Preview Presell Secrets X

Related posts:

• December 15, 2009 -- Most Important Internet Marketing Basics for New Marketers
• November 25, 2009 -- How Can An Email List Benefit your Business?
• July 30, 2009 -- Recruit top affiliates who have and/or are willing to learn and apply the best affiliate marketing techniques in their marketing campaigns.

To increase the profits you gain from your product offers, it’s important to recruit top affiliates who have and/or are willing to learn and apply the best affiliate marketing techniques in their marketing campaigns.  You should keep in mind though that not all top affiliates are very experienced in affiliate marketing tactics.  

Like any Internet marketer, top affiliates also started out not knowing much, but were willing to learn and apply the information they learned to become a better affiliate marketer.  Eventually, they became so effective at affiliate marketing tactics that they were regarded as “top” or “super” affiliates and were recruited by every Internet marketer for virtually every product launch.  

This means that there may be some affiliates who have the potential to become top affiliates, but need guidance in getting there.

By providing top-notch tools, training, and support, you could help uncover new top affiliates, ones that would likely be loyal to you for helping them reach that “top” status.  The key is being able to provide them with the tools, training, and resources they need to improve their affiliate marketing techniques.  Of course, you’ll benefit from their improvement because the number of sales of your product offers will likely increase over time, and thereby, your profits.

Therefore, you should keep in mind that you should not just recruit known “top” affiliates, but also recruit affiliates who are not currently “top” affiliates, but who could reach that status one day with help and patience by you.  You need to look for affiliates who show an eagerness to learn and who can adapt their strategies based on what they have learned.

You can monitor their progress by reviewing their monthly sales and conversion ratios, along with staying in contact with them throughout to make sure they have everything they need to promote your product offers effectively.

Related posts:

• December 15, 2009 -- Most Important Internet Marketing Basics for New Marketers
• July 26, 2009 -- The longer your affiliates can keep sales of a product offer flowing, the higher your profits will increase
• July 24, 2009 -- Some ideas to consider in order to gain top affiliates in your affiliate sales force

In recruiting top affiliates for your affiliate program, one thing you need to keep in mind is that many of these top affiliates have their own customer lists they promote to.  As a result, they too want to provide value to their customer lists whenever possible.

Therefore, if you can provide special benefits or perks to that top affiliate’s list, you’ll increase your chances of successfully recruiting him/her into your affiliate sales force.

For instance, if you provide a special price for just the top affiliate’s buyers (i.e. those who buy through the affiliate’s link), the affiliate will receive good publicity from his/her list because he/she provided the list with a special, exclusive offer that only a small group can take advantage of.  Likewise, if you provide that affiliate with special bonuses that only his/her customers can access, that again will make the affiliate look good in the eyes of his/her list, and will likely increase your chances of the affiliate joining your affiliate sales force.  This is because the affiliate, like any Internet marketer, wants to show that he/she can provide exclusive offers for his/her list, which will boost his/her reputation and increase his/her profits, both in the short-term and in the long-term.

Therefore, by enabling the affiliate to do this more easily, he/she will be much more receptive to your affiliate program proposal, and will likely join it.

Related posts:

• July 18, 2009 -- Experienced affiliates are not just going to take any Internet marketer’s offer to join their affiliate
• July 26, 2009 -- The longer your affiliates can keep sales of a product offer flowing, the higher your profits will increase
• July 24, 2009 -- Some ideas to consider in order to gain top affiliates in your affiliate sales force

Finding and successfully recruiting well-respected, experienced affiliates into your affiliate sales force is a major key in being able to increase your online profits by a significant margin.  But, do you know how to recruit them into your affiliate sales force?

Well-respected, experienced affiliates are not just going to take any Internet marketer’s offer to join their affiliate program just because the marketer asks him/her to join.  The fact is, these affiliate marketers have many Internet marketers who come to them with affiliate program and joint venture proposals.  As a result, they can be choosy over whose products they want to promote.  Therefore, you really need to consider several factors before asking them to join your affiliate program and promote your product offers.

One factor is that you shouldn’t just “come out of the blue” and ask them to join your affiliate program.  Like you would with your opt-in list, you should build a relationship with the affiliate marketer first.  This can include buying their products, conversing with them in forums and on blogs, assisting them when possible, etc.  By establishing a relationship with them beforehand, they’ll be much more receptive to joining your affiliate sales force and promoting your product offers.

Another factor you should consider is how high a commission rate you should offer them.  Because they have so many affiliate program and joint venture proposals to consider, don’t expect a 50% commission rate is going to entice them to join – that’s more likely to get your proposal overlooked and disposed of.  The fact is, 50% commission rates are not as enticing nowadays because everyone is proposing at least that.  For your proposal to be seriously considered, the commission rate will have to be higher than 50%.

Related posts:

• July 14, 2009 -- How to find find these experienced, well-performing affiliate marketers?
• July 28, 2009 -- Many of your top affiliates have their own customer lists they promote to
• July 26, 2009 -- The longer your affiliates can keep sales of a product offer flowing, the higher your profits will increase

To really succeed at making sizable profits online, you need to recruit as many quality affiliates as possible.  While having a larger number of affiliates is often considered to be a good thing, it’s really the quality of the affiliates, and specifically, their ability to pull in continuous sales for your products that you are really looking for in an affiliate.  Those are the kinds of affiliates you want to enlist into your affiliate force.

However, you need to realize that these types of affiliates are highly in demand by all the Internet marketers online, so to entice these kinds of quality affiliates to join your affiliate force, you need to offer them a compelling offer to join your affiliate ranks.  If you don’t offer them compelling reasons for joining your affiliate force, they will move on to the next Internet marketer requesting them to join his/her affiliate ranks.  

Therefore, to really entice them into joining your affiliate force, you need to present them with a quality offer that includes worthwhile benefits.  This includes writing a proposal via email that they can read and consider.  The question is, do you know what to say to them in your proposal?

Structuring it in a proper fashion can increase your chances of getting a “Yes, they’ll join you in your marketing efforts” answer.  Writing a haphazard proposal to a well-established affiliate will very likely decrease your chances of including him/her in your affiliate sales

Related posts:

• July 18, 2009 -- Experienced affiliates are not just going to take any Internet marketer’s offer to join their affiliate
• December 15, 2009 -- Most Important Internet Marketing Basics for New Marketers
• July 31, 2009 -- Recruit as many super affiliates into your affiliate sales force as you can

Reed Floren is a “Mild-Mannered Young Minnesota Hotshot” according to The American Spectator Reed has been featured on the front page in numerous newspapers, magazines and in business books for his endeavors online.
Hi Reed

Thank you for this opportunity to interview you.

First of all, can you tell me please something about yourself?

I’ve been marketing online since 1999 when I was 13. Now I’m 23 and consider myself a semi-retired internet marketer. I am best known for my JV brokering skills but also make a nice living off my products, hosting giveaway events, and speaking internationally.

How and why did you get into to the giveaway world?

The first giveaway I worked on was with Henry Gold and I helped out behind the scenes we did an event that brought in around 50,000 subscribers in about a month. Almost a year later I did my first giveaway event to build my list and I went from 0 people on my list to over 3,500 in 7 days.

What exactly are giveaway events?

Giveaway events are websites hosted by one or more individuals who invite people with products of their own and lists to market to who will contribute a product to be given away in exchange for building their list. It’s a win/win for everyone involved since the members of the giveaway can download thousands of dollars worth of products for free.

How can I benefit from a giveaway event as an event owner?

As a giveaway event owner you benefit that most because you can build a list of thousands of members in a very short time frame. In fact I have a service where I will setup and host a giveaway event for you and I will take care of all of the work. You can check that out here: http://www.giveawaylistbuilding.com it’s a guaranteed way of adding thousands of subscribers to your list.

How does a contributor benefit from such event?

A contributor benefits by adding dozens or sometimes hundreds if not thousands of subscribers to their list for free just by putting a product of their own in the giveaway and promoting the giveaway event to their list.

Tell me about your most successful giveaway event?

My most successful one with a partner was the one that Henry Gold and I did my personal best I built a list of over 18,000 subscribers in a week while helping my girlfriend at the time move.

What can you tell me about how NOT to run giveaway event?

You need to have the right contributors on board and you need to make sure they contribute quality products. Also remind them to promote and consider having a contest.

Can you explain how to best make your giveaway a successful one?

Invite the right people, make sure they promote and give them a reason to promote hard such as a contest.

People say that your list should be made of buyers. When you do a giveaway, what is your approach to convert your freebie members into buyers?

I typically make around $1 per subscriber per month so let’s say you want to earn $10,000 a month build a list of 10,000 subscribers. To turn some of my freebie seekers into customers I will promote low price products and I will promote products that cost well over $1,000 because I know that there are people at all ranges of the spectrum.

Do you think that giveaways have become too saturated in the marketplace?

No they have not as long as you have a track record for success with these like I do you’ll be able to run these. I think it’s very hard for someone to get started running a giveaway if nobody knows who they are unless they have someone else who is “known” in the industry.

How do you make your giveaway stand out and attract attention?

I pay immediately which helps and I have a good relationship with many marketers who like to promote giveaway events.

Related posts:

• July 18, 2009 -- Experienced affiliates are not just going to take any Internet marketer’s offer to join their affiliate
• July 12, 2009 -- These types of affiliates are highly in demand by all the Internet marketers online
• June 2, 2009 -- Why Linking To Sites With a High Page Rank Values and Low Outgoing Links Will Greatly Boost Your Site’s Page Rank Value And Increase The Targeted Traffic To Your Site?