Introduction

Marketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that attention long enough to build up enthusiasm for a product line, and then motivate consumers to take that final step and purchase the good or service.

There is a lot of time and effort that goes into developing a solid marketing plan, and then even more resources required to actually get the plan rolling and producing results.

Like most professions, marketing follows some basic guidelines, based on what has worked in the past. Unlike some professions, marketing is a fluid type of career. As technologies change and the tastes of a fickle public shift, there is an ever increasing need to be alert to new and exciting ways to get the point across to people who are looking for just what you have to sell them.

Over the last couple of decades, the concept of Internet marketing as taken on a new prominence in the scheme of promoting goods and services. Originally seen as more or less an adjunct to traditional marketing methods, Internet marketing is now perceived as a legitimate and powerful form of marketing all its own. In many ways, Internet marketing has taken the old rules and rewritten them for a new age.

One great thing about Internet marketing is that you do not have to study the concepts of marketing for a number of years or obtain a degree in the subject before being ready to step out and begin a marketing career. In fact, it is possible to learn the basics in your home and during your spare hours.

Here are some things you should known about Internet marketing, what you need in order to get started, and some tips on how to find the right types of places in the cyber-world to look for important clues as to what you can effectively market.

Developing the Right Mindset of a Successful Internet Marketer

While there are ways to self-teach yourself about how to be an effective Internet marketer, it is important to realize that you must get yourself in the right frame of mind if anything you learn is going to be of any help to your new career choice.

As is true with so many things in life, attitude can be the difference between a happy and successful Internet marketer and someone who adds one more example of failure to a long and growing list.

To that end, one of the first things you should do is develop a mindset that is positive. You will want to apply this approach from the moment you choose to begin learning about the concept of marketing on the Internet

Telling yourself that there is nothing that you can’t learn to do and do well is the first step in creating the right approach. You will find this level of confidence to be tested from the very start of the process, so the sooner you develop this sort of “can-do” attitude, the better off you will be.

Unless you already have a marketing background, chances are that as you begin your studies, you will come across terminology that you are unfamiliar with.

For people who already doubt their basic ability to learn new things, this can be the obstacle that derails them before they ever get started. However, if you simply remind yourself that there is nothing you can’t learn, this will be nothing more than a small speed bump on your way to success.

Instead of despairing because you don’t understand a word, stop for a moment and use your access to the Internet to look up the meaning. Many search engines allow you to enter a command of “define” followed by a keyword or key phrase. This will allow you to find quick definitions for the word, and also provide you with links that go into more detail about the concepts and applications that are connected to that word.

Remember that you are not engaged in a competitive race. If you need to spend an hour or so researching marketing terms, then take the time and do it.

Getting comfortable with the lingo will only make it that much easier for you to read and assimilate the information that you use as part of your self-training process. You will thank yourself as you resume your studies and find that technical terms are no longer slowing you down.

Along with learning about Internet marketing, it is a good idea to get acquainted with basic Internet tools as well. There is a world of electronic marketing tools that are available today. Some of them are free, while others cost very little. There are some basic things that any Internet marketer will need to know and learn about using these tools.

Learning before you go out and start assembling the tools will help you keep the right attitude for two reasons. First, you will be able to side step grabbing the first tools you see and holding on to them as if they were the Holy Grail of marketing. While there are a lot of great support tools and software on the market today, there is also a lot of junk. Take a deep breath and step back for a moment.

Remind yourself that you are in an investigative mode. Make note of tools that pique your interest, but don’t leap on them until you have learned more about Internet marketing and how to apply the tools. Then you will be in a better position to evaluate what value, if any, a particular tool has to your marketing model and plan.

Second, you do not set yourself up to fail before you even begin. Like the old saying goes, “too many cooks spoil the broth.” Engulfing yourself with a bunch of tools in a random fashion will only serve to confuse you and scatter your attention from your goals. Keep focused, keep moving forward. This will prevent you from getting bogged down in details that are not yet essential for you

Above all, it is absolutely necessary that you meet every challenge with questions about how to turn the situation around and make it into an opportunity. Remember every challenge or problem is nothing more than an opportunity in disguise.

There will always be challenges, but an individual who is dedicated to the concept of becoming a top notch Internet marketer will see these situations as stepping stones to success, rather than a brick wall that cannot be climbed.

One thing to realize is that no matter how positive you try to be, there will be days when it seems like nothing you study is making sense. Recognize that you will have those days, but also remind yourself that every successful person from the beginning of time has also had them.

When you feel the frustration level rising to the point that it threatens to undermine your positive mindset to your marketing studies, it is time to take a short break. Push back the chair, turn off the computer, and get out of the house. Go to a movie, take a walk, have coffee with friends. The point is to change your location, the view around you, and the focus of your attention for a short period of time.

Giving yourself this short break will do wonders for your cognitive abilities. Chances are very good that when you return to your computer and pull up your study documents, things will make a great deal more sense.

Remember that you can be whatever you want to be. All you have to do is take the time to equip yourself with the knowledge and skills you need to reach your goals. This may not happen overnight, but if you keep your chin up, work hard, and assimilate what you need, your confidence in your ability will grow and you will get where you want to go.

Fundamental Tools All Internet Marketers Must Have

As your studies will reveal, there are some basic tools that will become essential components in the efforts of any successful Internet marketing plan. Laying this solid foundation means you do not necessarily have to reinvent the wheel with each new campaign, although you should always be prepared to tweak things a bit to fit the needs of the product or service that you want to market.

Here are some things to put in place in order to do a great job with your marketing plans.

First, you need to get a web site. Period. No discussions or prevarication allowed. The simple fact of the matter is that people trust entities that they perceive as being “real” businesses. You may be creating your marketing empire from the garage or a spare bedroom, but if you have a real web site that people can visit, bookmark, and share with their friends and family, you will have the look and feel of an established business.

Freelance writers are an excellent example of this sort of thing. While some well paying markets are always looking for new writers, they tend to gravitate toward writers that have a web site, complete with writing samples, contact information, and content that indicates that a true business is working there, not just a sideline or a hobby.

The same is true with marketing. Sure, you can post ads all over the place, but if there is nothing that builds up confidence in the permanency of your business, all those efforts will yield little or no return.

The good news is that web sites are relatively inexpensive these days, and many vendors will even have online tools that will help you create a nice looking site. They supply the outlines, color schemes, and the basic layout. You supply the content and the images and graphics. It is possible to have your web site up and running over a weekend, making it possible to you to use this as a basic part of your marketing plan.

One of the first issues to address in creating a web site is your domain name. One of the most common mistakes people make is try to be quirky or cute with the name. Forget quirky and cute, unless you can combine those qualities with a domain name that is short and easy to remember. Keep in mind that the longer your domain name happens to be, the harder it will be for people to remember it.

Sure, they can always bookmark your domain name in their Favorites, but what good does that do when they are casually talking with a friend about your site? Whether we like to admit it or not, the golden time for word of mouth to occur is during that personal encounter. If the domain name can be rattled off with ease, chances are much better that a new prospect will be directed to your site.

The simple fact is that many people may promise to send a link to someone later, but it gets lost in the shuffle of daily life. Make things easier for you and for people interested in your site. Employ the old Toastmasters counsel of KISS (keep it simple stupid). Life will be better for everyone involved.

Next, give the structure of your domain name a great deal of consideration. Are there ways to incorporate keywords in the domain name that will be easy to remember? For example, if you plan on creating a web site that is devoted to the marketing of your own line of greeting cards, try to work in “greeting” or “cards” into the domain name. Keep in mind that the name of your company may or may not be the best choice for the domain name.

While we all like to see our names pop up when we look around the Internet, your focus is on the products you have to market, not on the wonderful name you have chosen for your business. If it seems that creating an easy to remember domain name that calls to attention to your products and services will mean forgoing the use of your company name in the URL, then bite the bullet and go ahead. Keep in mind you can put your company name in all sorts of places on the actual web site.

This helps accomplish two things. First, visitors will associate the URL with the types of products you are marketing. This is always a plus, as it makes it much easier for the consumer to remember and pass on your information to other people.

Second, it helps to make it much easier for your target audience to find your web site during engine searches. The more pointed and focused your domain name happens to be, the more effective this particular marketing tool will become in your quest for success.

Another important aspect is making the best use of your title tag on the front page of your web site. One fatal mistake that is often made is using this space to do a welcome message for the site.

While it may fit in nicely with greeting people as they come into your home, it is completely unnecessary on your web site. The presumption is that anyone who visits the site is welcome, so there is no need to waste space stating the obvious.

Instead, use that space as a means of spelling out in common terms that you have to offer. Keep in mind that we live in a society where people want instant gratification. That means you probably only have five to ten seconds to compel your visitor to stick around and read a little more.

Use that title tag to entice people to your site, and you will probably find that you show up higher on many search engines, as well as make better use of the space on your web pages.

While it is always nice when customers come to you, the fact is you will starve if you take the attitude that your wonderful web site is going to have people lining up to order whatever you are marketing. If the right people don’t know your web site exists, it will take forever for you to build up a steady clientele. Among the tools that will help you be a success is finding out where to market to your potential customer base.

Over the years, a number of resources have been made available to Internet marketers for use in marketing campaigns. One of the most common is the email list. Approach this type of resource with a great deal of caution. The fact is that far too often, these ready to use lists are not qualified.

A qualified email list will only include email addresses that have opted to be a part of the listing, and want to receive emails that have to do with certain products and services.

Far too often, lists are sold that include nothing more than a bunch of email addresses that were harvested off the World Wide Web. Using an unqualified list results in the creation of what is known as spam, or unsolicited emails. No responsible Internet marketer uses unqualified contact lists.

An unqualified list can hurt you in two ways. First, you have to pay good money for that list. If you purchase a list of ten thousand email addresses, and all but a hundred of them come back as undeliverable, you have effectively wasted resources that could have been used to better advantage.

An even more severe consequence of utilization of an unqualified email list is that your emails actually do get through to consumers, who get bent out of shape because they did not want the email in the first place. In a short time, you may find your company name or URL showing up on consumer driven spam reporting web sites, which will provide the type of publicity that you do not want to get.

If you must use email as part of your marketing scheme, then make sure the list is qualified. However, don’t expect grand results. That same qualified email list that you just purchased was probably sold to five other people within three seconds of your purchase.

Direct email campaigns can be costly, and the promise of return is going to be small. Approach this tool with caution, and with an eye to whether or not it will really help your business.

Of course, over time you can build up your own qualified list of email subscribers who want to receive product notices, special offers, and other sorts of marketing information. Adding the ability to opt-in to an email listing that is maintained by you alone is a great way to build up a list that you can rely on.

Make sure people understand that you will not share or sell the list to any third party, and that they have the option of always opting out of the mailing list if they change their minds. This type of courtesy will enhance your reputation as a professional, while also providing you with a targeted direct email audience that wants to see your advertising.

Other online resources are available to market your products and services. Research and find message boards, online yellow pages, business associations, want ads at chamber of commerce web sites, and other locations that will welcome the presence of your contact information and an ad about your business.

Many of these are free, although some may have a modest fee. In some cases, you may be able to find a web site that has to do with an industry type that would benefit from your product or service and arrange for a permanent ad on the site.

One helpful tool is to get a firm idea of the type of customer that would be interested in what you are marketing. For years, traditional marketing has relied on a tool that is known as profiling. Essentially, you want to create an image of your typical customer, including all sorts of details about their lives, likes and dislikes.

For example, would your product be more attractive to single people or persons in a committed relationship and/or married? Does your product appeal more to persons who are just starting out, perhaps in their twenties?

Maybe your product has more of an appeal to people who are in the middle years of life, or to persons who are retired. Will people living in metropolitan areas tend to gravitate toward your offering, or will it have more appeal for persons who live in rural areas?

Asking yourself these important questions about what type of people are most likely to be interested in your product, and why they would be interested, will help you in a couple of ways.

First, you can seek out marketing methods that focus on effectively reaching people who fit the profile you developed. This means you will spend more time getting your product and contact information in front of people who are highly likely to take the time to learn about what you have to offer.

Second, this profile can form the basis for your marketing content. Why waste time talking about the big city when your services are geared toward people who live in a small town? Profiling helps to give your campaign focus, because it opens you up to the possibility of talking points that will grab the attention of the right people.

There is one thing that you should remember about advertising online. What worked very well a few years ago has become commonplace and somewhat stale in some instances. Simply put, there are electronic advertising methods that are not all that effective anymore.

Still, some of these methods may be effective, depending on the customer you are trying to reach. The key thing to remember about online advertising is to not lock yourself into one particular method to the exclusion of all other methods. Investigate your options carefully and always have at least three or four strategies taking place at the same time.

If you can’t identify at least three of these methods that will allow you to reach your target audience, something is wrong. Either you are being too narrow with your basic client profile, or you need to do some more research on available marketing options.

As a last tool in your arsenal, make yourself available. Businesses are not built on the basis of your web site and snappy advertising alone. Sometimes, people will want to talk with your about what you have to offer. This means you should always make sure you have contact information readily available to customers and prospects.

A branded email, rather than one of those free ones, sends a clear message of being a professional and makes you accessible. Including a phone number if possible is also a good approach. However, make sure it is a business line, and not your home phone. Prospective clients are not likely to appreciate your three year old picking up the line. Put in a second phone line and make sure it is always answered with the name of your business.

As a third option, set up a message board as part of your web presence. People can interact with you in that manner as well, plus it allows happy customers to share what they liked about your company, your service, and the products they purchased. Being accessible and responsive to queries by customers and prospects will do a lot to enhance your professional status with the general public.

How to Conduct Research and Uncover Profitable Online Niches

Unless you already have a great idea on the table, chances are you will need to spend some time looking into what types of products and services that you can successfully market. In order to accomplish this, you will need to conduct some investigation into what is already being offered in the way of Internet marketing campaigns, and where you might be able to slip in and fill a niche somewhere in that great big business picture.

Here are some tips on where to find information about niche markets that might be desirable for you, as well as how to find places to launch your marketing efforts.

If you are starting fresh and looking for your first idea for an effective marketing campaign, the first place to begin is with yourself.

What do you like? What types of products are important in maintaining your standard of living? What types of services of goods would make life a lot easier for you, if you had access to them? How much are you willing to pay for these goods or services?

Spending some time searching your own wants and needs may yield some interesting concepts for niches that you can investigate online, and see just how much attention is given to those sorts of products.

Another method is to simply sit down with a piece of paper and make a list of ten subject that some to mind without going into any really deep thought processes. The list will probably be somewhat random, although thinking of one subject may immediately draw your mind to a related subject.

Don’t fight the flow or spend any time second-guessing the subjects that come to mind. Write them down and don’t waste time thinking they are silly or inappropriate. There will be plenty of time to evaluate the subjects later on.

As a third source of inspiration, go out with friends, but take along a small note-book. As different subjects up in conversation and catch your ear, make a quick note. A one or two word phrase should do the trick nicely. The idea here is to get some ideas for markets to explore, based on what types of issues come to mind among people you know.

While none of these methods are particularly scientific, they can yield some interesting topics to research. Don’t reject any of the ideas out of hand, until you spend some time online and see where the subjects lead you.

Concepts that may seem completely off the wall or worth absolutely nothing may turn out to be gold mines. If research indicates that the subject is a dead end, then at least you have eliminated one possibility and saved yourself the trouble of pursuing that option at a future date. On the other hand, you may be surprised with what you find.

Using these lists of words or subjects that you have compiled, take to the Internet and start doing some digging around. The first thing you want to ascertain is how much interest there is associated with that particular word or phrase. One of the easiest ways to get a handle on this sort of thing is to use word tracking search engines online. There are several well-known ones that are very easy to use.

All you basically do is type in your word or phrase and let the program search the entire web for results. What will happen is that the system will return a list that contains not only incidences of the word or phrase that you entered, but also expanded phrases that include that same word or phrase. You also get an idea of how many sites around the Internet contain text with that word.

This can be a great way to qualify the subjects and see if there is a large amount of interest in a given subject and related topics or information. A lot of hits means that you may want to look further into that subject as a possible foundation for a marketing campaign that is related to that word or phrase.

For example, if one of the subjects that came up on your lists happened to be “dog,” and you find that the word returns close to a million hits on its own, and then you may have found a broad subject to explore. Looking down the list, you may find that “dog house” and “dog training” returned a sizable number of hits, as did “dog treats.” With just a little digging, you have uncovered three potential services or products to market.

Moving one step further, you can explore each of these marketing subjects a little deeper by clicking on the word or phrase and canvassing the actual returns. Here, you may begin to see a pattern among the hits that bubble to the surface of the search engines.

This can help you to further refine your idea of what to market. For example, if you notice there are a lot of these that have to do with making a particular product at home, you may begin to think in terms of marketing home assembly kits related to that subject. Perhaps the home assembly requires the use of certain tools.

You may be able to set up a marketing campaign to sell those tools as a competitive price. Perhaps you happen to have some expertise with building those sorts of home projects. Put your knowledge to work, create some easy to follow plans, and market them to do it yourself types.

Keep in mind that if you see a phrase with relatively few hits, that does not automatically eliminate it from the running. For example, if you notice that the return for “dog houses online” only yielded two hundred hits, take a moment and look at the actual title tags. You may find that people are looking to buy kits for doghouses online, and that becomes the focus of your new marketing campaign.

One important thing to keep in mind is that you need to try this technique on multiple word tracking programs, since the search criteria used by each system may be a little different. For example, some programs will return an average number of hits per day, while others will focus on the average hits per month. Also, the Internet is an ever growing monster. If you are not quite sure about the potential of a marketing idea, but do not feel comfortable abandoning it completely, stick it back for future reference. A year or two down the road, the results may be very different.

One thing to avoid is trying to repeat the same old tired process that is already being used by hundreds of thousands of other Internet entrepreneurs. Just as with brick and mortar businesses, competition can be fierce on the Internet. What you want is to look for a market that still has some potential to grow, so you are not constantly engaged in exchanging a limited bank of customers with a thousand other marketers.

Choosing to zero in on topics that appear to have some widespread interest on the Internet, but don’t seem to have much in the way of marketing sites that actually address those topics specifically is a very good bet when it comes to establishing yourself in a niche market.

Of course, there are all sorts of E-books and software programs that are supposedly geared toward finding profitable niche markets. While some of them do contain a few good ideas, the fact is that free resources on the Internet can often yield the same ideas, and sometimes approaches that are just as good, if not better.

Before you spend any money on any type of products, check around various web sites for free ideas on finding niche markets, as well as visiting the free word tracking web sites. Chances are you will find plenty of information that will keep you busy for quite some time, and will likely provide you with at least a half dozen solid leads on potential niche markets to launch your marketing efforts.

Conclusion

Keep in mind that there is no such thing as an idea that is too crazy to look into. You may find that going with something that is completely off the wall will lead to some interesting concepts of where you can fill a need and encounter a relatively small amount of competition at first.

Let your mind go wild, then use online resources to qualify those wild ideas. In a short time, you may be well on your way to launching your first successful Internet marketing campaign.

Related posts:

• October 4, 2009 -- Presell Secrets X – Capitalize on the various presell strategies
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• July 18, 2009 -- Experienced affiliates are not just going to take any Internet marketer’s offer to join their affiliate

Many people do not have the awareness that there are ways to make money through opt-in
list marketing that offers more than your products and services.  You can start making
things work out every minute that passes.  There are ways which you can follow to increase
your profit, make your list explode, and form trust and a healthy relationship to your
subscribers.

One is putting a commercial or an advertisement into your page.  This is one of the best
way to bring some profit while giving your customer additional information about products
in your niche that can be an interest to where they live that may have otherwise passed
up.  The only thing that we could say about this is make sure that your information has
some sense and relation so that your list could be pick this up as both beneficial,
helpful, and worth it.

You could also promote products from other sites or users.  Since the list was built
through opt in marketing, nothing they receive will appear to be spam (as long as you
keep it relevant and the tone conversational of course). You could offer your subscriber
products from other sites that will be of interest to them.  However, make sure you
inform them of these offers in a friendly and a trustworthy way.

Another thing that you could do is to offer “how to” books or manuals.  These are so very
hot in any niche.  People are searching to make things easier, faster, and more
convenient.  Through selling ebooks and compilations of your articles or posts in a blog,
you can give your customers what they want.  And through giving this information away,
you can create a huge base subscriber.

You could also try to use affiliate links that are related to your products.  This is one
of the ways where you can offer products that you are affiliated with to your
subscribers.  Because you are sharing some links (which you trust) to them, they would
likely check on these offers, which can possibly lead more traffic to your product
affiliate.

Give your subscribers a chance to be your partner too.  In here, not only an increase
profit will happen.  This also creates a friendship. You can offer to sell your subscriber
’s products on your list in exchange for them doing the same. This will also bring you
both insane amounts of traffic and list-building potential if dealt with properly.  
Remember however, to always check out the quality of the person and the product you are
considering to partner with, as your name will now be associated too.

In conclusion, opt-in marketing will help you discover a huge income that you were
previously unaware of.  Having an opt-in list is the best way to market your products to
a huge number of people that shows an interest into what you are offering.  Since they
will receive commercial emails from you consistently, which are likely beneficial to
them, they would be now be your customers, which means that you just had made sales
happen…in an instant! (increase sales means increase income).  In addition, an opt in
list could get you more traffic and make your products known.  A product wouldn’t sell
if it is not known, and an opt-in list would take care of this issue because it is the
best way to advertise.

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Online business marketing is a very important matter that businessmen need to know if
they want to make their business a successful one.  You may probably be producing a very
good quality product and is offering great after sales service but this is not enough to
get what you want, the profit that you are expecting.  The problem here is that you are
not getting your brand known to a number of people that could possibly be your customers
in the future.  Without proper business marketing, the number of your consumers will not
grow and will be limited.  If you want to become a successful businessman and make large
profits, the profits that you are expecting, and the profits that you deserve, then you
should have a strong “list”.

If you would ask any “business adviser” on the internet market, they will tell you that
making a list is the fastest, easiest, and most convenient way for you to earn large
profits.  By having a list, you can promote and advertise your products with just a
click of the mouse and you can get sales as fast as an instant.  By having it, you will
realize that internet marketing is very powerful and very easy to take advantage of.

Building an opt-in list is one of the techniques one can use to fuel up the business
marketing.  The main idea here is creating a list which contains the names of people whom
you can send invitations to opt in so that they can receive free promotional materials
such as emails, newsletters, reports, and many more.

With a very strong opt in list, there are a lot of benefits and advantages you can get.
First, your marketing costs go down when you are emailing your promotional material to
different people that may become your consumers.  This makes sense because email does not
cost you any money.  Once you get your material ready, the same can be emailed to a huge
number of prospects, without the costs of making another copy for each member, and other
mailing costs.  These subscribers then, could possibly convert as buyers, will convert
to ad clicks, or will respond to email campaigns needing a reader response such as
surveys.

By having an opt-in list, targeted customers are much easy to be dealt with.  The
improved conversions and response rates are a direct result of the fact that opt-in email
lists allow marketers to reach a highly targeted market which includes readers who might
be interested in the niche or industry all the way to a list so targeted that it only
includes previous clients or customers.

Having an opt-in list gives you a saving face.  Your reputation isn’t damage because you
have a list of opt-in subscribers which are the ones being sent with an email and these
emails are limited to these subscribers.  Thus, you are avoiding to be labeled as a
spammer.  In addition, if you provide quality information with your commercial message,
you are providing the readers benefits because these information may have a value to
them.

Having an opt-in email list protects a businessman in paying sums of money just because
of every unsolicited commercial email sent.  By having the opt-in list, a businessman
can prove that they have the permission and notice that they could send commercial emails
to their subscribers.  It happens that sometimes, subscribers forget that they opted
into an email marketing list and report messages as spam.  But because of opt-in list, a
businessman or a company could prove that they didn’t violated anything and have god
intentions.

Related posts:

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“Success is the sum of small efforts,
repeated day in and day out…”

- Robert J. Collier

I’ve spoken to a lot of marketers over the years.

Some hugely successful — 6 figures a month.

Some not so much — $0 in ten years. (Seriously.)

If there is one thing all the successful marketers have in
common, that the unsuccessful ones do not, it’s this…

They produce. They focus. They get things done.

And they do it consistently.

Do this for me quickly:

Take out a pen and paper.

Write down all the offers you have in the marketplace — products
for sale, websites promoting affiliate products, squeeze pages
building your opt-in list. Anything “out there” that either makes
you money directly, or builds your list.

Write down all the traffic sources you’re using — PPC, articles,
banner ads, press releases, text links, ezine ads, viral reports,
forum signatures, affiliates, joint ventures. Anything “out
there” actively driving traffic to your offers.

Now… what have you done this month, this week, today, to…
produce offers, get traffic, get affiliates, secure joint venture
partners, and improve your conversions?

How did you go?

The sad truth is most people don’t have a single offer out there.

They’re not actively driving traffic in any consistent manner.

They’re not taking action every single day to improve their business.

They’re not in the game.

Are you?

THE REAL (BORING) SECRET TO SUCCESS

Your ability to focus on a single task, to produce products,
offers, marketing and traffic, to complete projects that grow
your business… and to do it on a consistent basis.

Get in the game and start playing!

Sounds simple enough but less than 5% of people actually do it.

However, make no mistake — it is a skill, it can be learned,
and you’ll actually find it easy if you have a SYSTEM.

No matter how unfocused and unproductive you are now, you’ll be
shocked at how much you can achieve when you’ve got a system
with simple action steps you can follow.

This week I’m going to outline the action steps you need to take
to setup systems for your Internet marketing business.

There is a reason I’m doing this in the very first issue of
Four Hour Entrepreneur — because it’s the single most important
thing you can do to ensure your success!

Nothing is more important than knowing what you’re going to do,
when you’re going to do it, and how it’s going to get done.

Here are your action steps:

1. SET YOUR OUTCOME

What do you want to do?

This should be blindingly obvious but you’d be surprised how
many people have no idea what they actually want. How can you
ever hope to hit a target if you don’t know what you’re aiming
for?

What niche are you going into? How much money do you want to
make? How long do you want to work each day? What skills do
you need to learn? What tasks are you going to do, and which
will you outsource?

Write this stuff down! Make a commitment and stick to it.

Use the blueprint I show you in The Lost Blueprint to see how
to structure everything and the order in which you should
develop each part of your business.

Remember: Step 1 in the blueprint is to develop a low-risk offer
and start driving traffic to it. That’s it!

2. SCHEDULE YOUR WEEKLY TASKS

What do you need to do?

Once you’ve decided what you want to do, now you’ve got to break
the big goal down into manageable chunks and schedule time each
week to work on them.

For example, my weekly tasks include things such as writing copy,
writing emails, developing info products, testing offers,
generating traffic, networking, recruiting affiliates, and
strategic planning.

You can imagine how easy it is to let any one of these activities
slide for days or even weeks if you don’t have a schedule
reminding you exactly what needs to be done when.

Your task list may be longer or shorter, but the important thing
is each day you are making small efforts on key tasks. And each
week you are making progress towards your desired outcome.

3. SYSTEMIZE YOUR DAILY ACTIVITIES

Knowing exactly what you need to do each day certainly helps
productivity, and many people find just having a daily task
list keeps them “honest” and they get a lot more done each day.

However, if you want to make real productivity breakthroughs you
not only need to know what to do, you need to know HOW to do it.

This is where processes and procedures come into play.

By breaking your tasks down into simple action steps — or
procedures — you simplify their execution, ensure you get
consistent results, and greatly simplify outsourcing.

Having a task laid out in step-by-step format also lets you
quickly spot inefficiencies and bottlenecks so you can improve
the steps and get things done faster or easier in the future.

I’ve got mind maps as well as simple text files (depending on
the complexity of the task) where I outline processes for
everything from writing a salesletter, to creating a report,
setting up an Adwords campaign, writing an email…

… anything I do regularly in my business.

Next time you sit down to do something in your business, ask
yourself if you’ll ever have to do this again. If so, take a
few minutes to write down the steps you take as you’re doing
them.

The time and frustration it saves you in the future will
dramatically improve your efficiency and bottom line results.

4. SUCCESS MAXIMIZERS

A few last minute tips to help you get more done faster:

Separate learning time and action time — set a day or time aside
for learning and figure out what you need to know to complete
your tasks BEFORE it’s action time. Once you’re working you
just want to crank through tasks and not have to lookup “how to”
information. (This is one of the key drivers of impulse buying,
so you’ll save yourself a few bucks as well.)

Trust, but verify — in your business you are the boss and no
one else will tell you what you should be doing. That means
you’ve got to manage yourself. In the corporate world we used
the mantra, “trust, but verify”, which basically means you
leave people up to their own devices but monitor that they’re
doing what they are supposed to.

I use rescuetime.com to verify I’m hitting my productivity
targets and not slacking off too much. You can “tag” websites
and applications to categorize them, and mark them from -2 to
+2 in terms of productivity. So forums might be tagged as -1,
while the text editor you write copy in is +2. It’s not a
perfect system but it gives you a good idea of what you’re up to
and how productive you are.

I also use a Firefox plugin, Leechblock, which stops me from
being able to visit certain websites at certain times of the day.
You can block out forums, email, blogs and news sites etc during
your peak productivity periods to ensure you stay focused.

Finally, there are a few well-known marketers whose online
personas are basically “lazy surfer dudes who slack off, do
no work, and money just falls from the sky”. You know who I’m
talking about.

Be aware these are PERSONAS — they’re designed to attract
and appeal to people who want to make money online, because hey,
we all want to slack off and make money, right?

Make no mistake, these guys work their tails off. If you pay
attention you’ll notice they’ve even let the cat out of the bag
a few times and admit to how much work they do, but it’s
always overshadowed by their “lazy” personas.

Don’t be sucked in by the next “get rich quick” thing just
because it looks easy, at the end of the day there is ALWAYS
work involved.

THE MOST IMPORTANT FHE ISSUE EVER

I’m serious about how important systems, processes and procedures
are to your business — there’s a reason multi-billion dollar
companies like McDonalds and top Internet marketers like
Terry Dean, swear by them… they work like gangbusters!

Take 15 minutes right now to complete each of the action steps
in this article and I guarantee, if you follow the systems you
create — and improve them as you go — you’ll become more
productive and get more done in 4 hours than most people do in
a week.

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I decided to start a new thing here on the blog, and start sharing some dofollow blogs list  hat i  find in the Internet Marketing niche.

By the way, if you are wondering how i get these Dofollow blogs lists, I do it using a software called G-Lock Fast Blog Finder.  visit their site to learn more about them or download it here.

here is your first list of blogs you should comment on:

Keyword: Pay Per Click

http://xgoogleslapper.com/googles-quality-score-formula/

http://xgoogleslapper.com/google-cashing-method/

http://www.workathometomakemoney.com/pay-per-click-advertiding-on-google

http://www.wanginternet.com/increase-web-site-traffic-through-pay-per-click.htm

http://www.universalhub.com/node/28039

http://www.universalhub.com/node/22588

http://www.thefutureofblog.com/2009/09/48-make-money-blogging/

http://www.spyjournal.biz/node/1152

http://www.sabrina.sg/2009/03/08/mobile-technology-from-before-to-android

http://www.sabrina.sg/2008/08/22/would-your-rather-pay-vs-happiness

http://www.prwatch.org/node/7733 http://www.ppcpayperclick.com/?p=107

http://www.ppcpayperclick.com/?p=101

http://www.payperclickadwords.com/quick-tips-on-pay-per-click-marketing.html

http://www.outsourcing-options.com/blog/drupal-wordpress

http://www.my-virtual-income.com/affiliate-marketing/pay-per-click-formula-creator-gauher-chaudhry-interview

http://www.mjesales.com/blog/what-are-alternatives-google-adsense

http://www.listbuildingblog.com/?p=219

http://www.kaizenlog.com/2007/06/07/yahoo-07062007-2/

http://www.juliakm.com/dish-alternatives-evaluating-tivo-eyetv-sagetv-and-mythtv

http://www.imintoart.com/content/defiant-beauty?page=15

http://www.hmigroupmoneymaking.com/2123/choosing-your-first-carrier-aircraft-like-choosing-targeted-web-traffic/

http://www.gn.apc.org/forum/browser-hijacking-software-not-download

http://www.fearlessgearless.com/2008/03/subversive-advertising

http://www.ec1.com/some-really-good-wordpress-seo-tips-by-a-google-engineer.htm

http://www.churchtechguy.com/content/truth-about-blogging

http://www.adspaceoffer.com/google-adsense-revenue

http://www.1up-seo.com/atomic-blogging-3-0-review

http://winhlp.com/node/10?page=1 http://urbanfrugalchic.com/save-money-on-your-electricity-bill-tips-for-your-appliances/

http://seosnack.com/marketing/ppc-advertising-and-google-adwords-101/

http://roy-miller.com/251/wordpress-security-do-you-know-how-safe-your-blog-is/

http://ppcnewb.ca/blog/does-any-one-know-sites-to-pay-per-lead-not-per-click-2/

http://peacelegacy.org/articles/question-energy http://pay-per-lead-advertising.com/blog/?p=5

http://pay-per-lead-advertising.com/blog/?p=223

http://niagarabizblog.ca/wordpress-for-dummies-for-dummies-computertech/

http://newsuccessonline.com/pay-per-click/perry-marshall-updates-the-best-pay-per-click-guide-on-the-planet

http://misguidedthoughts.com/poll/200903/csinew-york-who-will-die

http://mikeryan.name/books/projects/votercandidate-matching

http://links.org.au/node/1164 http://internet-marketing-canada.com/?p=1466 http://imechanica.org/node/160

http://illinipundit.com/2009/09/28/open-thread-9282009

http://illinipundit.com/2009/09/22/nations-health-insurance-companies-need-our-support

http://gvokiosk.info/66/the-method-of-selecting-pay-per-click-advertising-firm-understand-with-commission-blueprint/

http://gvokiosk.info/30/how-to-make-money-from-wordpress-blogs-the-easy-way/

http://googleadsensemoneytips.com/does-pay-per-click-advertising-work

http://develoop.be/running_simpletest_drupal_eclipse

http://develoop.be/node/67

http://dallasreviews.info/dallas-pay-per-click-%E2%80%93-a-good-strategy-in-internet-marketing.html

http://blogaude.com/website-search-optimization-link-building-strategies/

http://blog.alstin.com/pay-per-click-recruiting

http://blog.alstin.com/linkup

http://aladygma.com/news/2009/09/05/wolfenstein-loses-number-1-spot-by-2000-sales/comment-page-1/

http://aladygma.com/news/2008/08/25/bank-attacked-by-mafia-hackers/

http://advice.cio.com/bernard_golden/cloud_computing_gartner_validates_nick_carr_at_least_partially

More Dofollow blogs lists are coming…

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I’ve been in the Internet Marketing gig for some time now, and since I’ve jumped headlong into the business, I’ve seen countless of guides on how an aspiring Internet Marketer can succeed in their online business endeavors. It’s hard trying to find something that actually works, because quite a number of “guides” that I’ve seen out there are pretty much junk.

So when I got wind of Presell Secrets X, I was naturally skeptical. Would I be fleeced of my cash if I bought it? Mind you, at $47, it isn’t cheap. It should be considered a high-end product because of its price, but is it really high-value?

Click Here To Preview Presell Secrets X

Let me just say that Presell Secrets X is what every aspiring marketer should get. If you’re starting out in the Internet Marketing business and you have no clue where to start, this is the one product that will get you on the highway to riches.

Presell Secrets X begins with Module 1, and this is where beginners will greatly benefit. Niche Research shows you, step-by-step, how you should go about finding the most lucrative niches that is current and “hot” in the market right now, so by the end of the Module you’re guaranteed to find a highly profitable niche that you can make money off of instantly. The book shows you a variety of methods that you can use in order to conduct your research on what’s hot and what’s not, so if you put in the proper research you won’t be left with a dud that can’t sell, which is what most failed marketers end up with.

Module 2 details more advanced strategies, and this is where advanced marketers might start appreciating Presell Secrets X more. Entitled Presell Mastery X, the second book teaches marketers the virtues of preselling, and explains how the underrated strategy can actually make a world of difference in sales. It teaches you how to go from a hundred dollar affiliate business to a 4 or even 5 figures affiliate enterprise by truly identifying your market demographics and then applying killer presell strategies to ensnare them and turning them into repeat paying customers.

Which brings us to Module 3: Post Presell Strategies.

Once you’ve mastered how to identify your market and capitalize on the various presell strategies, you’ll obviously need to know how to close the deal. Module 3 teaches you everything you need to know about what works and what doesn’t, highlighting strategies and techniques that you can apply to your marketing message, such as ad-testing and tracking with A/B Testing and Multivariate Testing. If this sounds complex to you, it’s because it is, and again this is where the more advanced marketer might find a newfound appreciation for Presell strategies, and more specifically Presell Mastery X.

What makes the entire course worthwhile are the templates thrown in. Email templates, an ASK campaign site template, and even blog and review site templates, the guys behind Presell Mastery X (Joel and Alvin) have quite literally handed over the formula for their success, and if you still can’t make your products red-hot then you’re most likely missing out a strategy or two from the course. It’s ridiculously impossible to fail when they’ve even provided you a “Hold You By The Hand” bonus videos that teach you, every step of the way, how to succeed using their Presell strategies.

All in all, Presell Secrets X gets a thumbs up for me, and I’ve seen significant boost in sales after applying strategies from Modules 2 and 3, and all within a couple days.

You wouldn’t be disappointed. Just take a look at:

Click Here To Preview Presell Secrets X

Related posts:

• December 15, 2009 -- Most Important Internet Marketing Basics for New Marketers
• November 25, 2009 -- How Can An Email List Benefit your Business?
• July 30, 2009 -- Recruit top affiliates who have and/or are willing to learn and apply the best affiliate marketing techniques in their marketing campaigns.

I guess you are sitting there wondering what is that title all about? So let me explain.

There is a vital rule to Kung Fu called the 10% rule.  When you understand it, your training changes instantly, you understand why some approaches to training fail horribly, and why others produce consistent results. Same goes for affiliate marketing, when you understand the same 10% rule, your marketing will change forever.

So what is that 10% rule?

The 10% rule applies in the number and duration of repetitions for any physical activity like kicking and punching or posture holds.  It basically states for every ten reps that you are able to do sequentially, you will get 1 rep that you can use in a fight.  The reason for that 90% drop is the stress of being in a combative situation, and the fact that you are being actively opposed.

When you’re looking at that rule in conjunction to affiliate marketing it means that whenever you are promoting a number of affiliate products only 10% of them will convert in a way that will make you these massive amounts of money you wish for. It is the same as the 90/10 rule of life, if you’re familiar with it.

Yesterday, a friend of mine, Mike Hersh, told me about his new product Launch and gave me a sneak peek into the other side of the sales page.

I must tell you, I was totally impressed, I couldn’t believe he is giving all of it away.

His affiliate kung fu Package is a massive system that will teach you every aspect of affiliate marketing, and how you can make a living out of it.

Look at what you get if you take mike’s offer:

8 modules  containing 25 never seen before videos that are actually going to take you by the hand and teach you everything you need to know about affiliate marketing.

And that’s not all yet, he is added a bonus module with 4 more videos to take you dipper into uncovering the Hottest Niches and best converting keywords, I can promise you that’s alone worth the money you will pay for the whole package.

Oh, and I forgot to tell you another thing, he is also adding 14 of his best reports as another bonus.

I can assure you, that you will learn a lot from mike’s affiliate Kung Fu course.

And the best part is that it is a clickbank product, so if you’re not satisfied with it you can always ask for your money back (I can assure you that it won’t be necessary).

Still not sure?

Just check his product page, and see for yourself.

Related posts:

• July 30, 2009 -- Recruit top affiliates who have and/or are willing to learn and apply the best affiliate marketing techniques in their marketing campaigns.
• July 26, 2009 -- The longer your affiliates can keep sales of a product offer flowing, the higher your profits will increase
• July 24, 2009 -- Some ideas to consider in order to gain top affiliates in your affiliate sales force

Week ago I started getting sales in a product I was promoting through clickbank.

What I first did after I built that site, I started building a mini net with links coming throughout the Web using web 2.0 properties.

After a week or so, I started getting sales from that site, so what I did was creating an Adwords campaign with the converting words. After 3 days of 1 sale each day, I started getting 4-5 sales a day for almost a week. I was so happy and felt like I am going to get rich out of it.

Suddenly, sales stopped totally, not even half of a sale…

I got upset, and decided I am going to check what the heck is going on… called clickbank, emailed the product vendor, posted on forums, but couldn’t get what’s wrong with these sales.i

CTR for the campaign was more than 10% on all keywords, Adwords conversion tool showed 8-10 conversions a day, but Clickbank sales were Zero, a big and ugly ZERO.

After 3-4 days of zero sales, I got thinking of solutions for this situation, but couldn’t make sense out of it. Until it popped up at me.

My sales didn’t come out of adwords. It came from some good link, that brought me these sales. This is it. So what I did was stopping the unsuccessful campaign and fixing it again using some other keywords. I have sales again and I am happy.

However, I wish I could figure out what was that successful SEO Link That got me all these sales.

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If you have been marketing online for any period of time, you’ll appreciate the ton of traffic the search engines can drive to your website every day.

And the good news is, there is an easy way to get to the top of the search engines…  and the secret is by targeting long-tail keywords.

What are long-tail keywords?

Long tail keywords are keywords with little to no competition, and by targeting these keywords, you’ll be able to rank highly in the search engines with little effort.

How to locate long-tail keywords…

To locate long-tail keywords, you need to know the number of  competing web pages that has the keyphrase in the title tag of the website.

The lower the keyphrase allintitle, the lower the TRUE competition you’ll face in the search engines. The lower the number of TRUE competitors, you higher you chance of ranking in the Top 10 of the search results.

This information can be found by typing in ‘allintitle:’ followed by the keyphrase like this example:

http://www.google.com/search?hl=en&rlz=1T4GGLL_en&q=allintitle%3Aonline+guitar+lessons

But as you can imagine, the time it takes to determine the ‘allintitle:’ figure can take quite a while.

The good news is Keyword Research Pro is now available!

This software will help you increase your keyword research efficiency and effectiveness.

With Keyword Research Pro, you can extract ‘allintitle:’ literally in minutes, not hours.
(And this is only ONE of the many features available in Keyword Research Pro!)

The good news is that you can save $10 off the purchase Keyword
Research Pro, if you act fast!

Use coupon code: 10off

Check out the video demo on the home page of Keyword Research Pro

Related posts:

• July 8, 2009 -- Gray to Black Hat Method to Getting Loads of PLR and MRR Content
• June 5, 2009 -- Exclusive Interview With Joint Venture & Giveaway Expert – Reed Floren
• June 2, 2009 -- Why Linking To Sites With a High Page Rank Values and Low Outgoing Links Will Greatly Boost Your Site’s Page Rank Value And Increase The Targeted Traffic To Your Site?

A major key for many Internet marketers to make large online profits today is to have large numbers of dedicated affiliates promoting their products, and specifically, to have dedicated super affiliates promoting their products.  This way, their product offers are being circulated online to people who have little to no connection and/or relationship to the online marketer (such as being on his/her opt-in list, etc.).

Therefore, you should really try to recruit as many super affiliates into your affiliate sales force as you can.  The first step in recruiting them is to find them online.

One way you can find super affiliates is to go to ClickBank.com and see what products are selling well there.  You can set the order of products displayed in the ClickBank Marketplace on “popularity” in descending order.  In other words, the products at the top of the MarketPlace are the ones that have the best combination of such factors as percentage of total sales referred by affiliates and the number of affiliates who created sales for that product.  

The higher those numbers are, the higher the popularity often is, and as a result, are product sites you should visit and attempt to determine what makes their affiliate programs so enticing for people to promote those products (whether it would be the quality of the product offer, the commission that is offered, the support the product owner gives his/her affiliates, etc.)

Not only should you attempt to contact the owners of these sites, but it’s also good to know what factors make up a successful affiliate program so you can add those elements and enhance upon them when you are ready to begin promoting your affiliate program.

Related posts:

• July 26, 2009 -- The longer your affiliates can keep sales of a product offer flowing, the higher your profits will increase
• July 18, 2009 -- Experienced affiliates are not just going to take any Internet marketer’s offer to join their affiliate
• July 14, 2009 -- How to find find these experienced, well-performing affiliate marketers?