When you are building your affiliate sales force, you should keep in mind the “80/20″ rule – “20% of your affiliates will make 80% of your affiliate marketing profits.”
This isn’t always the case, but is often close enough, which is why you need to really focus on the quality of your affiliates rather than the quantity of affiliates you have in your affiliate program.
Virtually every affiliate program online today will have people who will sign up for the program, but won’t produce many, if any, sales. Sometimes, the fault lies with the affiliate, as he/she may not be motivated enough to learn the skills necessary to be successful at affiliate marketing.
Obviously, you’ll want to have more affiliates who are dedicated to affiliate marketing and learning and applying the techniques necessary to be successful at affiliate marketing. While many sign up, fewer people will truly be dedicated and able to do well at affiliate marketing.
Fortunately, there are tried and true methods that will enable you to find and enlist those dedicated affiliates into your affiliate program. There are also tried and true methods that will enable you to encourage and motivate those affiliates to continue to perform well for your affiliate program – after all, just because you recruit top affiliates into your program doesn’t mean that they’ll just continue to promote endlessly for you unless you give them reason to.